Canadian-based Fine Jewelry dealer, Birks Group recently announced it is planning to accept bitcoin for services and products at eight selected places in the country. The Birks Group has been providing its jewelry services in Canada for more than hundred years with its 28 Brinkhaus stores and Maison Birks.

Birks Group Partnership with Bitpay

According to the announcement, the Birks Group has partnered with Bitpay to let their users pay for the products with cryptocurrencies. This partnership indicates the first major implementation of Bitpay’s point-of-sale solution for brick-and-mortar areas within Canada. During the announcement, the firm also said that Birks Groups will be the first luxury retailer in Canada to accept Bitcoin.

Sonny Singh, the chief commercial officer of Bitpay said that the Birks Group has a huge number of international shoppers, so accepting cryptocurrencies makes perfect sense.

The cryptocurrency enthusiasts in the country can now buy fine jewelry, timepieces, and silverware with Bitcoin core (BTC) and Bitcoin Cash (BCH) from eight stores across the nation.

The Birks Group stores via this collaboration with Bitpay will start accepting BTC and BCH in the following locations: Fairview Mall, Vancouver West Hastings, Bloor, Calgary, Brinkhaus Calgary, Yorkdale and Montreal. Additionally, the new stores opened in Graff stores and Patek Philippe will also accept virtual currencies in the upcoming days.

During the announcement, the officials also stated that the customers in selected areas can also buy popular jewelry brands like Rolex, Cartier, Breitling, and Bulgari with the use of cryptocurrencies. They further added that accepting BTC will aid the company serve to their high-end international customers and also get new clients while offering a safe and innovative payment option.  

Birks Group’s CEO, Jean-Christophe Bedos said that the firm’s partnership with Bitpay is a notable milestone for the business. He further added that Birks as an internationally growing brand that believes Bitpay would benefit their users as they always look to align themselves with these innovative capabilities that are on the head of the technology.

Many Others in the Race

The Birks Group is not the only jeweler in the world that is accepting digital currencies for payments. Most of the businesses have started accepting cryptocurrencies from last year itself.

In September 2017, Bitpay collaborated with Samer Halimeh a Bond Street-level jeweler in NY. Also, the popular luxury diamond retailer in Knightsbridge also accepts BCH and BTC for B2B gemstone trade and retail services. In October last year, Marks Jewelers, the U.S jewelry retailer also started accepting seven cryptocurrencies for services and products.