Crypto platform Choise.com has recently forged a partnership with the Vienna Vikings, the reigning champions of the European League of Football (ELF). Choise.com CEO Vladimir Gorbunov explained that the partnership is meant to bridge the gap between cryptocurrencies and sports.
A sponsor for the Vikings for their second year in the ELF, Choise.com praised the team’s remarkable talent and unwavering ambition. So far this season, the Vienna Vikings have enjoyed a string of confident wins, showing that they are determined to remain the league champion. A 41-12 rout of the Fehervar Enthroners on July 2nd was clear evidence of this.
The Viennese club has displayed their endorsement of the company by adding Choise.com branding to their helmets and social media content, as well as providing them with visibility in Hohe Warte Stadium. At the same time, the crypto platform will be launching a special collection of its Crypterium VISA cards featuring the Vienna Vikings players and coaching staff.
In a recent interview, Choise.com CEO Vladimir Gorbunov said that sports have the potential to unite people across cultures, providing crypto companies with a great opportunity to expand their reach.
“The overriding objective of creating such an alliance is to help as many people as possible to understand crypto banking through the use of products with seamless experience. This is exactly what we took into account when joining forces with the Vienna Vikings. By jumping into the sports sponsorship race, Choise.com got an excellent opportunity to make the crypto lifestyle accessible to all,” he said.
Choise.com made history as the first crypto firm to team up with an American football team from Europe, according to Gorbunov. In prior years, there was a flurry of blockchain sponsorships supporting teams from the National Football League, the premier American and Canadian football league.
“The emergence of the ELF marked a crucial milestone in the history of American football in Europe and the sport itself deservedly gained popularity across the region. In Germany alone, American football experienced a real fan boom, becoming the number two sport behind only football,” he noted.
“The Vikings’ accomplishments assure a strong presence for Choise.com, allowing us to make the most out of the team’s growing influence in Europe and effectively communicate our mission and values,” Gorbunov continued.
He also mentioned that this collaboration is a testament to Choise.com’s stability, particularly in light of the crypto winter when many sports rights holders withdrew their crypto sponsorships.
“In this context, the Vienna Vikings’ trust in Choise.com and our products serves as a sign of credibility that the whole crypto industry acutely needs,” he added.
In response to a question about whether the Choise.com partnership with the Vikings will grow, Gorbunov confirmed that discussions are ongoing and that the collaboration could potentially expand into areas such as non-fungible tokens (NFTs). Choise.com Chobies NTO Collection, which had a total sales figure in excess of $1.9 million, is a testament to the team’s expertise in crafting unique digital collectibles.
“On the Choise.com side, we see enormous potential for our cooperation in many spheres. The NFT market is a fairly promising direction to consider, given that non-fungible tokens are the most common point of contract between crypto and sports,” he explained.
Gorbunov admitted to being a fan of American football, ”I absolutely love it! That’s why I’m even more happier to see our partnership with the Vikings gaining momentum. American football is quite a tough sport bringing a lot of emotions and impressions to its lovers. At the same time, all fans and players seem pretty respectful to each other.”
“We at Choise.com hope it will continue to make a whole lot of noise across the global sport industry, winning the hearts of new fans and onboarding them to a thriving world of crypto assets,” CEO Vladimir Gorbunov concluded.
