Trump Media and Technology Group has been stacking Bitcoin, holding $1.3 billion worth as of September 2025, according to Arkham Intelligence. The company is treating Bitcoin as a major piece of its liquid assets and long-term treasury strategy.
What’s interesting is they’re not just hoarding it; some of Trump Media’s Bitcoin holdings are actually being used as collateral for convertible notes, showing they’ve integrated the digital asset into their broader financial planning rather than just speculating on price.
The company recently bought even more Bitcoin as part of ongoing accumulation efforts, joining the growing list of corporations treating the digital asset as a legitimate treasury reserve. This follows a trend we’ve seen with companies like MicroStrategy and Tesla adding Bitcoin to their balance sheets.
Trump Media’s crypto strategy makes sense given the family’s broader push into digital assets. President Trump’s been vocal about supporting crypto, his sons launched World Liberty Financial, and the family’s been involved in various crypto ventures, including stablecoins and NFTs.
The $1.3 billion Bitcoin position represents a serious commitment to the asset class. By using it as both a treasury reserve and collateral for financing, Trump Media is betting that Bitcoin will maintain or increase its value over time while providing financial flexibility through lending arrangements.
The move signals growing corporate confidence in Bitcoin as more than just a speculative investment, treating it instead as a strategic financial asset.
Conclusion
Trump Media and Technology Group held $1.3 billion in Bitcoin as of September 2025, using the digital asset as a treasury reserve and collateral for convertible notes amid an ongoing corporate accumulation strategy.
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