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Think Tank Urges Meta to Embrace Bitcoin as a Treasury Asset

Think Tank Urges Meta to Embrace Bitcoin as a Treasury Asset

Key Points

  • A think tank wants Meta to invest part of its $72 billion reserves in Bitcoin.
  • Bitcoin’s 124% surge in 2024 is seen as proof it outperforms traditional assets.
  • Microsoft and Amazon previously rejected similar proposals due to volatility concerns.
  • MicroStrategy’s success with Bitcoin is being used as an example for Meta.

A conservative think tank is calling on Meta to jump on the Bitcoin bandwagon. The National Center for Public Policy Research (NCPPR) is urging the company to put part of its $72 billion cash reserves into Bitcoin, arguing it could hedge against inflation and boost shareholder value.

The NCPPR says Bitcoin’s 124% rise in 2024 makes it a better option than traditional investments like bonds. “Meta shareholders deserve a smarter asset allocation,” the group said in its pitch.

Microsoft and Amazon Already Said No

The think tank has tried this before. Last month, it asked Microsoft to consider Bitcoin, but the company’s board shut it down, citing Bitcoin’s price swings.

https://x.com/Cointelegraph/status/1865826176528240716 

Amazon got a similar proposal, asking the company to put 5% of its balance sheet into Bitcoin. So far, the idea hasn’t gained much traction, and it’s unclear if it will even make it to Amazon’s shareholder meeting in May.

What About Meta?

Meta hasn’t made big moves in crypto since it dropped its Diem stablecoin project a while back. While the NCPPR wants Meta to take a chance on Bitcoin, it’s not clear if the company will be interested, given its cautious history.

https://x.com/BTC_Archive/status/1863956256794325395 

The think tank points to MicroStrategy as a model. The company has heavily invested in Bitcoin, and its stock has outperformed giants like Microsoft and Amazon. MicroStrategy’s CEO, Michael Saylor, calls this the “Bitcoin renaissance” and has been pushing other companies to get on board.

The Bigger Picture

Whether Meta takes the leap or not, Bitcoin’s role in corporate finance is clearly growing. The fact that these conversations are even happening shows how far Bitcoin has come—and how much further it might go.

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