The crypto market saturation has reached unprecedented levels in the last two years. At present, there are 11,000 cryptocurrencies circulating worldwide, according to Coinbase, with new projects launching daily. The growth is explosive, to put it mildly.
This crypto boom is mirrored by the financial potential of the industry. In 2024, the global cryptocurrency market size was valued at $5.70 billion, with projections showing it could reach $11.71 billion by 2030, growing at a CAGR of 13.1%.
In the U.S., 28% of adults, or roughly 65.7 million people, own cryptocurrency today, making it more important than ever to tap into this growing audience. Despite the vast potential, many brands are not taking full advantage of the marketing opportunities available.
This article will explore some of the most underutilized crypto marketing tactics in 2025 and discuss how you can implement them to stand out in this booming market.
Why Crypto Marketing Is a Tough Nut to Crack
Trust and credibility building are two of the toughest challenges crypto business owners face when trying to expand to a wider audience base. According to a Pew Research Center report, 63% of Americans do not have faith in cryptocurrency investments.
Yes, people have heard of Bitcoin but only 983,000 individuals amongst the 8 billion population actually own it. The FTX collapse also damaged the reputation of Bitcoin as the popular cryptocurrency saw a 6.5% decline in February 2025.
Traders reckon it’s the largest fall of BTC since the FTX scam came to the surface. This regulatory uncertainty creates additional barriers for legitimate projects trying to establish market presence.
Now let’s talk about the strategies that can help cryptocurrencies build trust and gain visibility.
#1: Steering the Public Perception About Crypto and Blockchain Technology
The public perception of crypto and blockchain technology is often skewed due to a lack of understanding and limited positive PR. People frequently encounter jargon and news pieces that focus on price volatility, scams, or security breaches. Occasionally, they hear about the sudden rise of a cryptocurrency, but it’s rarely enough to shift their overall perception.
Crypto marketers need to tap into consumer psychology to effectively reshape this perception. Press releases are one of the most effective tools for doing this. According to BTCWire, distributing targeted crypto press releases guarantees that your updates, partnerships, and announcements reach the right audience at the right time.
Here are a few tips on how to craft an impactful crypto press release:
- Keep it clear and concise; avoid unnecessary jargon.
- Focus on real-world applications to highlight the technology’s potential.
- Include relevant quotes from credible experts to build trust.
- Highlight any partnerships or collaborations with well-known entities.
- Make sure to include a strong call-to-action to guide readers.
#2: Timing Your Press Releases Right for Maximum Impact
The crypto market operates on different cycles compared to traditional financial markets. Timing becomes even more critical when considering recent market movements.
The number of individuals worldwide holding over USD 1 million in crypto assets has risen to 172,300, up from 88,200 in 2023. This growing wealth concentration suggests institutional investors are paying closer attention to crypto announcements.
We recommend tracking Bitcoin’s price movements and release announcements during upward trends. A positive press release during a market rally can amplify its reach significantly.
Monitor social media sentiment using tools like LunarCrush or Santiment before scheduling releases. Avoid releasing during major regulatory announcements or after high-profile security breaches.
The best timing window typically falls between 8 am and 4 pm in local time every day. It is when the crypto trading market is most active. Do keep in mind that crypto traders are most active during the weekdays.
#3: Highlight Real-World Use Cases and Adoption
To gain wider acceptance, crypto marketers should emphasize real-world applications and increasing adoption. Showing how cryptocurrencies and blockchain are being used successfully by well-known companies and industries can shift the focus away from speculation and fear.
For instance, companies like Microsoft and PayPal now accept crypto payments, demonstrating that digital currencies are becoming integrated into everyday commerce. Enterprises are increasingly adopting blockchain technology for practical uses, particularly in supply chain management.
Moreover, many enterprises now use blockchain technology to enhance transparency, efficiency, and traceability across supply chains. By showcasing these real-world examples, crypto marketers can demonstrate that blockchain is more than just a financial tool.
It is becoming integral to operational improvements across various sectors. Connecting these use cases to the broader impact of blockchain will not only enhance credibility but also position crypto technologies as critical to the future of business operations.
A Future Built on Trust and Innovation
As blockchain and crypto continue to mature, their potential to reshape industries is undeniable. By focusing on education, transparency, and real-world adoption, the industry can overcome skepticism. With strategic marketing efforts, crypto can emerge as a trusted and mainstream technology. The future has vast opportunities for businesses and consumers alike.
