Press Release


IKONICK, the industry leading art brand co-founded by digital artist Jeff Cole, Mark Mastrandrea and backed by entrepreneurial icons Gary Vaynerchuk & Scooter Braun is launching its first ever non fungible token (NFT) as part of a new series; The Ikonick Eternal NFT Collection

The Ikonick Eternal NFT collection is designed to commemorate and digitally reimagine some of the brand’s most celebrated and classic canvas art designs to date, ultimately marrying the physical and digital art worlds while continuing its overarching mission to inspire and motivate the world through visual storytelling. 

“We believe NFTs are going to be as big as social media or the internet” IKONICK co-founder Mark Mastrandrea said. “We’ve spent a lot of time studying this fast changing market and ultimately believe that providing tangible value is the most important element to any offer. Any consumer that purchases our Inaugural NFT will have the ability to unlock exclusive canvas, exclusive NFT’s and new products in the  future.” 

The first Ikonick Eternal NFT drop is Dreams Weigh More Than Excuses inspired by a canvas art design that generated over $750,000 in canvas art sales throughout 2020, making it a fan favorite and the most inspiring piece during the worldwide lockdown. 

Each NFT drop as part of the Ikonick Eternal Collection will have two editions. Both editions will only be available for 48 hours, will be minted on the blockchain and never sold again.

  1. The “Eternal Set” Edition; comes free with a purchase of a $500 Gift card to 
  2. A rare 1 of 1 “Eternal Auction” Edition; auctioned off and sold to the highest bidder via Open Sea, comes with a physical Infinite Object.

With every Eternal NFT Edition release a unique consumer contest will be held, designed to give back to a member of the IKONICK community in a unique way. For the inaugural release, the winner will receive an official custom art collaboration and NFT release with Ikonick. 

“As a brand we’ve been community driven since day one and everything we do is hyperfocused on providing accessibility to the end consumer. It’s important that we are able to do the same in the NFT space. Offering limited edition NFTs with gift card purchases and unique collaboration opportunities to our fans is our way of educating and inviting more people to join and drive forward this industry movement. This is the future, we’re excited to build it and bring our community on the journey with us.” added IKONICK co-founder and digital artist, Jeff Cole.  

The first contest winner will work directly with the Ikonick in-house creative team to create a custom art piece that will be listed and sold next to some of the most iconic brands and entrepreneurs of our time including; Daymond John, Gary Vaynerchuck, Monopoly, Smiley, Popeye, Peanuts, Marilyn Monroe, NBA and more. As a collaboration partner, the winner will also receive monthly royalty payments against sales volume, serving a passive income stream, in perpetuity. 

Learn more about the The Ikonick Eternal NFT Collection and Collaboration Contests at

Follow @ikonick on Instagram for real time updates on future NFT drops. 


Ikonick was founded in 2016 by two millennial entrepreneurs; digital artist Jeff Cole (@cole) and Mark Mastrandrea (@markbrazil) as an affordable, direct-to-consumer canvas art brand on a mission to motivate and inspire the world through visual storytelling. 

Within 18 months, the business reached $10M in sales and caught the attention of entrepreneurial icons Gary Vaynerchuck and Scooter Braun – who joined as strategic advisors in 2018. IKONICK has since earned licensing rights to create co-branded canvas art collections with some of the worlds’ most recognizable brands; Monopoly, Popeye, Smiley, Peanuts, Sonic, Muhammad Ali, NBA & more.

In 2019, the company received a valuation of $30M and during the 2020 pandemic sales volume increased 86% YoY. Today, Ikonick is an industry leading art brand with an engaged social community in the millions and a customer base of over 100k. 

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