What is a white paper? A white paper is an authoritative report written by industry experts for general public consumption. It’s called “white” because it has to be in a color that stands out in the in-box amongst all the other unsolicited email marketing messages people get, and “paper” because it can’t be digital (like a blog post or video). They’re used to convey complex information in a simple, approachable way. They can help you gain market traction, offer proof of concept for your product or service, educate the public about an issue that affects them and outline potential solutions.
Creating a white paper template may be the most important step in your business development. It’s one of the best ways to build industry buzz and gain credibility for yourself, your company, and your cause. But here’s the catch: It isn’t easy to write a good white paper that people will want to read – or pay for – but with the right template (and maybe a little copywriting know-how), it’s not only easier but more fun too.
Step 1: Organize Your Thoughts
To be successful in learning how to write a white paper, you must first know what your angle will be. If you are seeking to educate the public about an existing problem, this should be the main topic of your paper. However, if you are looking for ways to provide solutions to that problem, then it becomes more important for the paper to discuss how your product or service works and the benefits of using it. You may also want to utilize a mindmap for this purpose. Check them out on Venngage.
Step 2: Identify Your Ideal Audience
It’s important to focus on who you’re writing for when creating a white paper. By identifying your target audience, you can create a document that is more relevant and valuable to them. The more specific you are with your audience, the more accurate you can be with your marketing.
Step 3: Craft The Introduction Of Your White Paper Project
The introduction of your paper should contain an overview of what you are going to speak about in detail later on. Whether you choose to document a problem or bring attention to one of your products, this part of the white paper must be done well. A poorly written introduction will make the rest of your paper suffer as readers will be less likely to continue reading through to the end.
Step 4: Differentiate Your Solution
After the introduction, you need to make sure your solution stands out from all of the others on the market. If it doesn’t, then you should rethink presenting it as a solution to your audience. If your paper comes off as yet another white paper that solves the same problems everyone else does, then you are wasting your time.
Step 5: How Does Your Solution Work?
After readers have been properly introduced to what you’re offering them, they need to know how it works and the benefits it will provide. This is the bulk of your white paper and what you should spend most of your time focusing on. You need to craft a narrative that is both informative and interesting for your readers if you want them to continue reading through.
Step 6: Summarize Your Solution
Once you have laid out the information and explained how it works, consider summarizing the key takeaways. It’s a good idea to draw attention back to what you first introduced and spend some time reminding readers why your solution is so important.
Step 7: Show Social Proof
Social proof can be a powerful tool when it comes to convincing people of the importance of your paper, especially if they are on the fence about your solution. If you can get people like industry professionals or thought leaders to back up your claims, then this will help push people over the edge and put them at ease about using your product or service.
Step 8: Make A Call To Action (CTA)
The final step in creating a white paper example is adding a CTA that directs readers to your website. While you don’t necessarily need to include one, it’s important that if you aren’t asking for money then you are at least directing people to take the next step in becoming a customer.
By following these writing formats, you can create a white paper that will help solidify your position in the industry and seriously impress your clients.
With this in mind, you need to look no further than the latest technology when it comes to your white paper. There are many options online that can provide you with a simple and effective solution that is sure to impress your clients and leave them wanting more.
With so much riding on creating a piece of content like this, it’s important to handle it with care and get it right the first time. Also, it’s important to double-check your grammar and spelling!