As many people integrate their lives with social media, the influencer marketing strategy has exploded. In the blockchain ecosystem, crypto influencers have become an essential component of any marketing campaign. If you’re launching a blockchain project, you may require the services of influencers to promote your project. When managed well, influencers can boost the success rate of your project.
Hiring TokenMinds, a professional crypto marketing agency can help manage the influencers well for maximum returns.
‘Consumers are becoming increasingly skeptical of brands and their marketing tactics, and building trust is crucial. Advertising through influencers allows brands to promote through someone that a niche community watches, engages with and trusts on a daily basis.’
Source: Forbes
Stats indicate that 49% of consumers rely on influencer recommendations and over 40% of them buy a product after seeing them on social networking sites. Despite the promising figures, managing an influencer marketing campaign isn’t a walk in the market. Here we explore informative tips to help you launch a successful crypto influencer promotion.
Know your target audience
An essential factor that determines the performance of your influencer campaign is understanding your audience. Through this knowledge, you’ll be in a better position in evaluating how specific crypto influencers fit your needs. Audience analysis has to factor in the following elements:
- How your ideal persona looks like
- Where your target customer lives
- The interests of your audience
- Where does your target audience spend time
An excellent attribute of social media sites is that they come with enhanced analytic features. This means that influencers can easily understand who receives their messages. So, when a specific influencer shares with you these insights, you can easily countercheck and comprehend whether your message will get to the right audience.
When evaluating where your audience spends their time, your discovery is likely to be at social media sites. If an influencer has audiences who don’t spend their time on these sites, such influencers aren’t the right ones.
Most crypto audiences prefer specific social media sites, such as YouTube, Twitter, and Instagram. So, when choosing an influencer, ensure that they have an audience on these platforms.
Give the influencer space and time to deliver
Once you choose the right influencers for your campaign, it’s essential to give them space and time to deliver. Remember, your project isn’t the first one for these professionals. So, they know to craft the best message about your project and share them with their followers. Just share your objectives and fundamental goals with them and give them artistic freedom to deliver the best campaign.
Sponsors may be different in the way they create content. While some prefer complete artistic independence, others like sharing sponsored content. The latter group offers you the freedom to bring a copy of what you like to be published.
So, make sure that you understand the category your influencers belong to. Suffice to say, it’s vital to establish a good rapport with your influencers. Remember, the tactic is more of person-to-person than other forms of virtual marketing strategies. So, there is ample space for communication.
Always ask for help
Launching a crypto influencer marketing campaign is a complex task even for knowledgeable marketers. If you lack the time or knowledge to evaluate the influencer’s reach, price discussions, and oversee an influencer campaign, you should hire a crypto influencer marketing agency. TokenMind has been in the market for a long time and has the human resources to manage your influencer campaign.
