Hong Kong International Airport launches the HKIA Metaverse, an immersive virtual world for brands to engage with visitors, and offering gamified experiences.
Highlighting Points
- Hong Kong International Airport partners with JCDecaux Transport to introduce the HKIA Metaverse, offering an immersive virtual world for brands to engage with visitors.
- The Metaverse includes three airport scenes, gamifying the environment and providing interactive games for users to participate in.
- A daily treasure hunting game is featured, allowing visitors to discover hidden treasures and win limited-edition HKIA Metaverse NFTs.
Hong Kong International Airport (HKIA) has partnered with JCDecaux Transport Hong Kong to introduce the first-ever HKIA Metaverse. This groundbreaking initiative aims to provide an immersive virtual world for brands to connect with international visitors and local travelers.
Creating an Immersive Experience
The HKIA Metaverse, built on the Web3 ecosystem, offers three Metaverse Airport scenes to visitors. Starting from the Departure Hall, users can navigate through the Sky Bridge and enter the boarding gate area, where they will find instructions for various engaging games. This innovative approach turns the airport environment into a gamified space, providing a unique adventure with multiple levels of engagement, including game participation and interaction with other airport passengers.
Discovering Hidden Treasures
Adding to the excitement, the HKIA Metaverse features a daily treasure hunting game. Visitors have the opportunity to uncover hidden treasures and stand a chance to win the first-ever limited-edition HKIA Metaverse NFT, launched in honor of HKIA’s 25th anniversary.
Alby Tsang, Head of Retail & Advertising of Airport Authority Hong Kong, expressed his pride in HKIA being the first international airport in Greater China to launch a Metaverse. He believes that this new virtual world provides visitors with a novel way to immerse themselves and engage with brands in an unprecedented manner.
Transforming Advertising
Shirley Chan, Managing Director of JCDecaux Transport, highlighted the role of the HKIA Metaverse in enhancing HKIA’s digital transformation in advertising. She emphasized the potential of Web3 technology as a hot trend and expressed confidence that the new platform would significantly boost engagement between brands and visitors at HKIA.
The HKIA Metaverse is set to run from July 6 to August 31, 2023, providing a new and exciting experience for travelers passing through Hong Kong International Airport. The immersive virtual world not only offers a gamified space but also allows brands to connect with visitors in innovative ways. With the ability to participate in games and interact with fellow passengers, visitors can enjoy a unique adventure during their airport journey.
Moreover, the HKIA Metaverse introduces a daily treasure hunting game that entices visitors to uncover hidden treasures. By doing so, they stand a chance to win the limited-edition HKIA Metaverse NFT, which has been specially created to commemorate the airport’s 25th anniversary.
Alby Tsang, Head of Retail & Advertising of Airport Authority Hong Kong, commended the airport on being the first international airport in Greater China to launch a Metaverse. He believes that this move offers a fresh and immersive experience for visitors, allowing them to engage with brands in unprecedented ways.
Conclusion
The partnership between HKIA and JCDecaux Transport Hong Kong signifies the airport’s commitment to digital transformation in advertising. Shirley Chan, Managing Director of JCDecaux Transport, emphasized the potential of Web3 technology as a growing trend and expressed confidence in the HKIA Metaverse’s ability to boost engagement between brands and visitors.
The HKIA Metaverse promises to revolutionize the airport experience, offering travelers a new dimension of entertainment and interaction with brands. As the first international airport in Greater China to embrace this innovative technology, HKIA is positioning itself as a pioneer in the Metaverse space, providing a glimpse into the future of airport environments.
