It has been announced on Twitter by Crypto.com that it will be sponsoring the FIFA World Cup in Qatar.
The FIFA World Cup Qatar 2022 is slated to begin in November, and the organization said on Wednesday that Crypto.com’s logo would be displayed both inside and outside the stadiums.
As part of the partnership, the crypto exchange will provide chances for its customers to attend games and win official merchandise.
https://t.co/vCNztATSCO is proud to be the first crypto trading platform sponsor of the FIFA World Cup Qatar 2022 🏆
— Crypto.com (@cryptocom) March 23, 2022
The FIFA and Crypto.com collaboration
According to a FIFA statement posted on the organization’s website, Crypto.com will benefit from extensive brand promotion with advertisements both inside and outside of stadiums. For this reason, it is important to make cryptocurrencies available to millions of football fans who can’t wait for the World Cup every four years because they love football so much.
The agreement between Crypto.com and FIFA benefits both parties. The stock market has invested a significant amount of money in sports branding, including major leagues and clubs in a broad range of sports.
Investing in a one-of-a-kind partnership with FIFA is certain to be highly appreciated and utilized to aid the world’s biggest football body in its efforts to promote and grow football.
There are more than 150 cryptocurrencies available for trade on Crypto.com, including Bitcoin (BTC), Ethereum (ETH), and Shiba Inu (SHIB).
It was a pleasure for FIFA’s Chief Commercial Officer, Kay Madati, to have Crypto.com on board as a sponsor of high-profile sports events.
Crypto.com and their prior collaboration
Crypto.com has high-profile agreements with a diverse range of top-tier sports and entertainment brands throughout the globe, including racing, mixed martial arts, basketball, ice hockey, and football, among others.
In recent years, Crypto.com has acquired the name rights to the historic Crypto.com Arena in Los Angeles, and it has also become the official cryptocurrency exchange and trading platform for the Australian Football League, which includes both men’s and women’s professional football teams.
Fans get a special treat
As part of its official sponsorship of the event, Crypto.com will provide several possibilities for new and current customers to attend matches at the FIFA World Cup Qatar 2022TM.
These include opportunities for new and existing users to win exclusive merchandise, as well as opportunities to attend matches during the tournament.